During the fall semester of 2022, I worked through the Office of Sustainability for the UGA Green Labs Program. With the goal of building program awareness, I conducted target research, studied website analytics, and created our communication plan. Through the guidance of Star Scott, I developed and executed the necessary strategies for website updates and management, social media activation, and digital and print graphic design.
Upon graduation, I continued working directly for the Green Labs program as a Communications Consultant, providing further guidance with website restructuring and design. With a degree in Advertising, I plan to use everything I’ve learned through my coursework, the Office of Sustainability, and the Green Labs program to intersect the importance of sustainability within my career in digital marketing and advertising.
